ABOUT US

National View General Trading Co.

National View was established in 2020 with a single product and a clear vision: to bring premium and innovative food and beverage brands to Kuwait. We began with Bellini juice from the international brand Cipriani Food, and quickly expanded to secure the exclusive distribution of all Cipriani Food products in Kuwait — making us the first company in the world to sign such an exclusive deal.

Since then, we have diversified our portfolio to include a variety of brands targeting Kuwait’s largest demographic segment: adults aged 25-54, representing 52% of the population. Our brand portfolio includes:

Cipriani Food

Chocolat Mathez

Iyybears

In addition, we have developed our own private label brands, including:

Mai – our first private label brand and the first boxed water in Kuwait

BK’D Chips – innovative snack offerings

We also distribute mass-produced food products such as:

Edita (Twinkies, Todo Bomb, Todo Brownies, Tiger Tail)

Mr. Noodles

Karam Beans Food

Our Distribution Network

In Kuwait, National View has built a strong and extensive distribution network across multiple channels:

Co-ops (government-owned) – Serving 45 locations in residential areas, including top-performing branches.

Hypermarkets – Present in City Hyper (all City Center branches), Hyper Max, and Lulu Hypermarket.

Chains and convenience stores – Available at Trolley, Canteen, Hi & Buy.

Online platforms and apps – Distributed through Drops, T-mart, and other selective online partners.

Why Choose National View?

Exclusive rights to premium international brands.

Innovative private label products tailored to local tastes.

Strong market presence across retail, convenience, and online channels.

A dedicated team focused on growth and customer satisfaction.